The hot photographer market has been on fire this year, but the reality of the business is much more nuanced than a few big names can make it seem.
For some of the wedding photographers in Atlanta, the spotlight has turned on the wedding photography community.
The Atlanta Wedding Photographer Association has been in existence since 2009, and it’s been the biggest supporter of the industry in the region, hosting events for thousands of photographers, organizers, vendors, and attendees.
The association is also responsible for the city’s largest indoor wedding photography festival, the Atlanta Wedding Photographers’ Association (AZ-PRIA).
It’s been a key component of the event, with more than 30,000 attendees over the last seven years.
While the industry has become more diverse in the last five years, the community is still the same, said Michael Ponce, president of the association.
“There’s still a lot of great photographers, great venues, great vendors and vendors are still here,” he said.
The market is a little more fragmented than the past, with a handful of larger cities leading the way.
However, the diversity is there.
The Atlanta Wedding Photography Association has hosted more than 70 events in the past five years.
While some cities may have a single event, they can all be attended by a handful.
The group hosts about 10 events a year and plans to have another event for the spring.
The number of vendors at these events has grown exponentially, said Ponce.
He said that a lot more of the vendors have grown in size over the years, but that the number of wedding photographers is still a small portion of the market.
In Atlanta, wedding photographers are more likely to be local than they are in other cities.
The city has been home to about 80 percent of the nation’s wedding photographers for about a decade, according to Ponce and his association.
There are about 25,000 wedding photographers who live in the city, with about 3,000 more in the metro area.
But the market for photographers in the Atlanta area is growing, Ponce said.
“The market here is just exploding, so that’s a testament to the number and variety of vendors,” he added.
While Atlanta has a thriving wedding photography scene, there are some key distinctions between the industry and other big cities, including geography.
Atlanta’s downtown area is located a few blocks from the Beltline, and its proximity to downtown and downtown Atlanta make it an attractive location for photographers, said Tanya Schaffer, president and CEO of the Atlanta Photographers Association.
But, Atlanta has become a hub for a new industry that is growing rapidly.
Atlanta has the largest number of online wedding venues, with hundreds of vendors offering their services to brides, bridesmaids, bridal shops, photographers, vendors and attendees at events, weddings and weddings-related events, she said.
Atlanta’s wedding photography industry is growing by more than 60 percent annually, and the city is becoming more of a hub than the rest of the country.
Schaffer said that is good news for the industry.
“I think there’s going to be a more vibrant marketplace in Atlanta for the next five years than in a decade,” she said, adding that Atlanta is a hub of a large community.
“Atlanta is a hot spot for wedding photographers,” she added.
“We have a lot going for us.”
The growth is also driven by the popularity of social media and more people are becoming engaged in the industry, Pone said.
More and more venues are opening and more events are being held.
The demand for professional photos is so high, he said, that wedding photographers want to be in the same community as each other.
Ponce said that’s also helping to drive the growth of the professional photographer market.
The number of people who have a wedding photography license has more than doubled since 2011, according a report from the American Wedding Association.
The growth in the professional photographers market is driven in part by a new type of photographer that is gaining traction in the community, said David Doyon, CEO of wedding photographer and wedding photographer association, PTOA.
The term “social media photographer” has become the buzzword in the wedding industry, but there is no single, official definition.
There’s no one type of professional photographer.
Doy on his blog, “Photography 101,” provides an overview of the various types of photographers.
He said that in the age of social networking and social media, professional photographers have more than diversified their skills.
“Many of the same skills and techniques are used by all the professionals,” he wrote.
“They can be seen in many different areas, including wedding planning, photography, photography and videography.”
The professional photographer community is also becoming more sophisticated.
“The online wedding industry is now a great resource for aspiring photographers to gain access to some of these very high-end gear,” Doyons blog said.
“Some of the tools and services that are available to these budding photographers